RECRUITING STRATEGY

Recruiting strategy refers to the plan and approach an organization uses to identify, attract, and hire the best talent for its needs. It can be simple or complex. But they should always be realistic, easy to describe, and aimed at achieving organization’s primary goals. Those three basic tenets are the foundation of every successful hiring strategy. It helps company to attract the best new hires while minimizing the cost of acquiring new talent. The employee recruiting trends we’ll explore in this guide include: 

• Job Descriptions: Clearly defining the roles and responsibilities of the position is crucial. A well-crafted job description helps potential candidates understand the expectations and requirements.
• Organization Branding: Building and promoting a positive employer brand is essential for attracting top talent. This involves showcasing the company culture, values, and benefits.

How to Build Employee Branding

• Positive Workplace Culture: Foster a positive and inclusive workplace culture. Highlight employee success stories, team achievements, and company events to showcase the positive aspects of working at your organization.
• Employee Value Proposition (EVP): An Employee Value Proposition (EVP) is essentially the unique set of benefits and rewards that an organization offers to its employees in exchange for their skills, contributions, and commitment.
• Social Media Presence: Leverage social media platforms to showcase your company culture, values, and employee achievements. Engage with your audience and respond to comments to build a positive online presence.
• Professional Development Opportunities: Highlight your commitment to employee growth and development. Showcase training programs, mentorship opportunities, and career advancement paths.
• Competitive Compensation and Benefits: Clearly communicate your competitive salary and benefits packages. Make sure prospective employees understand the tangible rewards of working for your organization.
• Treating candidates as customers: The best candidates can choose where they want to work, just as customers can decide where to shop. Keep that in mind when interacting with applicants.
• Employee Referrals: Encouraging current employees to refer suitable candidates can be a cost-effective and reliable method, as they are likely to recommend individuals who align with the company culture.
• Social Media Recruitment: Utilizing social media platforms like LinkedIn, Twitter, and Facebook to showcase company culture, a unique brand, mission, benefits, share job openings, and engage with potential candidates while promoting open roles.
• Internship Programs: Offering internships allows companies to evaluate potential future employees while providing valuable experience to candidates. It's a win-win situation.
• Networking: Building relationships with industry professionals, attending events, and leveraging personal and professional networks can help identify and attract qualified candidates.
• Recruitment Agencies: Collaborating with recruitment agencies can help reach a broader pool of candidates, especially for specialized or hard-to-fill positions.
• Improving the hiring process with data and metrics: Recruiting metrics are helpful to search for top talent, including those that calculate the cost per hire. Take time to learn about these metrics so can remove some of the guesswork when troubleshooting your hiring process.
• Continuous Improvement: Regularly reviewing and updating the recruiting strategy based on feedback, results, and industry trends ensures it remains effective and aligned with the organization's goals.